iAd - back to basics... not.

iAd network, the Apple's publicity (mostly banner based) system for iPhone was planned to set new standards, technology patterns, and brand new open doors for agencies and clients... well, seems Apple's (latest) egocentric posture affected this lil baby too.

The iAd network was launched over month ago, Steve Jobs suddenly decided (as with Adobe's Flash) that there would not be any kind of platform or system to put advertising within an iPhone (eg. AdMob), reason? Well, they developed their own system, one they presumed was the RIGHT one for the iPhone... and of course, one that was controlled totally by Job's company.

They even made a small presentation for a Nissan campaign, and claimed over a $60 million booked campaigns from several other clients, tho a month has passed one extra company has launched appart from Nissan, Unilever. So, what could be happening?

Apparently Apple has insisted on getting involved in creating the ads, from inserting an extra Apple logo where there was no intentio by the agency to do so, or creating any expandable content, which means if you want to expand it... you can't do it, Apple would do. As many say, they probably do it to ensure their impeccably high standards are met, but that's again bullocks... it seems now that they will not just control the technology (flash, admob), they will try to control creative agencies! now... thats rubbish.

As if it wasn't enough, reports say that Apple's approval process for a campaign (yes... jussssst like the process to get an iPhone/Pad/Pod application authorized and distributed) extends over 2 months, if not longer, so... just imagine, how long would it take first to create and design a campaign? a reckon around a month... plus another month trying to Apple to meet the agencies creative standards, and from there a month or two to get it authorized... well Mr. Jobs, seems you do NOT know how the Ad business works, any media planner would go crazy and think twice before planning a campaign with your network.

The question then will be after allllll these issues... will it worth the hassle?
I say... no. Seems that the mobile industry will aslo be Apple's ego victim.
I don't doubt any campaign on iAd will be top of the industry, but as processes ask... few clients will have the patience, and will to get one rolling, Adroid the will benefit AGAIN from Job's sins

#Wave back and say goodbye...

K, I just found out #GoogleWave has been demised last week, and found so many articles from top social and digital marketing communities stating that it was it's complexity that lead them to it's failure... and I just don't agree with them.

a) Google Wave is (or was) a whole new world for project collaboration, if it was difficult to understand then let us blame the lack of organization and process analysis that couldn't help people understand it's benefits... and it's still not that simple.

I'm pretty sure that 50% of users thought Wave was YASC (Yet Another Social Community), and at the end of the day when few of them kind of "found out" it was compromising what they've learnt after so many years to dominate... MAIL USAGE FOR INTERNAL OR PROJECT COMMUNICATION... they just got scared, their  "Mail-itis" ... that lack of ease of communication within internal processes that lead tons of businesses to base their follow ups by 100 mails per day... was now "simple" and easy to use.

Sorry guys, commodity is way to different than "lack of ease of use", so as we geeks say... the PEBKAC.

b) Instead of forgetting about Wave, Google should have been developing a business market strategy instead of a massive social one (thats their sin, the tool had a total different approach), where a few stages of training (mainly for Project Managers) could have seed some great potential evangelists with the right knowledge to guide the rest of the users population, locally and globally.

So is the case of Microsoft Project, that's not an easy tool to use, takes time to get the right idea and benefit (since management asks for time saving steps), but it's now one of the most used project management tools around the globe, you even have to pay for it ! specialization is NOT a failure fact, and as you can see with MS Project, complexity is not... time to time, Wave must have been promoted as the specialized tool it is, a simple strategy transforming the general "complex" feeling to the specialized one that it deserved.

c) Simplicity and ease of use Vs. Specialization and ease of communication.
If you ask me, Google stands for both concepts, while most of their services and tools are simple and easy to use, it's own nature and topic benefits were the ones that helped Google to achieve simplicity, adding specialization by enhancing bits and bytes (unlimited storage, online document revision, stable servers, simple UI's, AJAX implementation, etc...)... where there was already a process, Google pimped it and offered it the right way...

So what about Wave? 
Wave was exactly that!  and more, but project management is NOT common knowledge.
For those who really do management, they surely saw Wave's simplicity and ease of use (it maybe required some extra thinking in some parts, but thats any software's life process), and best of all, they really saw it was an specialized tool that REALLY HELPED AN EASED communication... it follows Google's mottos from A to Z...

So, the only lack for wave was from it's users, lack of knowledge, therefor lack of usage, if they didn't know the benefits, they couldn't find it useful, worst... they couldn't find it logical "what's about all this realtime writing? I wouldn't like people see my grammar or spelling mistakes before I check what I've wrote! What were you thinking Google!?"... LOL

Sad for Wave since the only bit that differed from all it's other apps was that it wasn't for ANY user... yet.

Wave wasn't a massive social tool, it was a "massive collaboration one"... and if you ask me, that is tons more difficult to achieve (and they did it), you can find this need all around the globe, from students to transnational managers, from family to friend groups... this time Google went 10 steps ahead, realizing about a need that users don't even know they have yet, and if some do, they are too confy with their mail-itis, I suppose that makes them feel they "work  A LOT"

We #wave back now and say goodbye, thinking that Google indeed #failed but just by stopping it's development (and their new image search service, but that's another story , and in spanish ;)

Habilitar Discos NTFS en OSX (Mac)

Se sabe que desde hace mucho existen "limitantes" entre tipos de formatos de discos duros, gracias a que Apple y Microsoft usan diferentes modos. Apple usa HSF+ , Microsoft usa NTFS. Si uno quiere leer discos NTFS en mac, lo puede hacer, pero no puede editarlos, es decir, nada de eliminar archivos, cambiarlos de nombre, hacer carpetas... nada, simplemente consultar lo que ya está en disco y copiarlo si uno lo desea a disco duro interno.

Desde el osx 10.5 ya es posible habilitar el sistema para que uno pueda leer o cambiar la información en esos volúmenes o discos, pero... nada que te haga saberlo, es más, ni un programa en sí. Existe la opción de usar un progarma llamado NTFS Mounter, pero la verdad no lo he probado.

 Les paso el cómo habilitar su sistema (Leopard o Snow Leopard) para editar la información de discos con formato NTFS.


1) Abran su Terminal (ubicada en el folder de Utilidades, en Aplicaciones).

2) En la ventana de la Terminal escriban lo siguiente: diskutil info /Volumes/nombre de volumen , en donde "nombre de volumen" es el nombre de su disco con formato NTFS, den Enter para ejecutar el comando.

3) Como verán, les aparecerán muchos valores en la pantalla, háganla lo más grande posible para ver toda la información. Ubiquen una texto que dice "UUID value" o simplemente "UUID"... esta variable tiene un valor a su derecha, un número largo (ej. XXXX-XXXX-XXX...) , seleccionen con su cursor ese valor numérico, y copienlo (Cmd+C o click derecho>Copy), les recomiendo pegarlo en algún documento de texto para no perderlo, lo vamos usar en los siguientes pasos.

4) De regreso en la pantalla de Terminal, escriban lo siguiente: sudo nano /etc/fstab y den Enter para ejecutar el comando. Al hacerlo, el contenido de la ventana de Terminal cambiará de edición de texto, si no lo recnoncen, no se preocupen.

5) En la misma pantalla, donde abrió este "programa de edición", escriban lo siguiente:

UUID=XXXXX-XXXXX-XXX none ntfs rw , donde XXXX-XXX... es el valor numérico que copiaron en pasos anteriores (el valor UUID que obtuvieron al inicio).

6) Apretar Ctl+X para cerrar la terminal, antes de cerrar les preguntará al fondo si quieren guardar los cambios... aprieten Y para aceptarlos, y después aprieten Enter para aceptar el último valor que es en dónde se quiere guardar el archivo (no modifiquen nada, simplemente sigan los pasos así... Ctrl+X, Y, Enter).

7) Cierren la terminal, desconecten el disco NTFS, y vuélvanlo a conectar, éste adquirirá los permisos nuevos para que puedan editarlo sin problemas!

Saludddddd, y finally.